Essays
Long-form pieces that take a position. 1,500-3,000 words.
All (49)
entity-infrastructure (15)
systems (8)
ai-search (8)
craft (4)
engineering (3)
publishing (3)
knowledge-graph (2)
trust-chain (2)
schema (2)
content-strategy (2)
How to Get Your First Mention in Institutional Sources
Your first mention in a news article, trade publication, or institutional report is the hardest. After that, each mention gets easier. Here are practical strategies.
AI Search Is Not SEO: The Distinction That Changes Everything
Traditional SEO optimises for keyword relevance; AI search optimises for entity trustworthiness.
Wikidata as the Underestimated AI Visibility Lever
Wikidata is free, open, and directly feeds Google's Knowledge Graph and AI training data. Almost no businesses use it. Here is why they should.
Why Being on Page 1 Doesn't Mean Being Verifiable
You rank on page 1 for your target keyword. But Google still doesn't know who you are as an entity. Rankings and verification operate on completely different systems.
The Trust Chain Methodology: Building AI Visibility from the Ground Up
A four-layer framework for building entity infrastructure that AI search agents can find, verify, and cite: Identity, Evidence, Entity, Velocity.
The Minimum Viable Entity: What Makes a Company Machine-Readable
Not every company needs full entity infrastructure on day one. Here is the minimum viable entity, the smallest set of verification signals that makes you machine-readable.